If you have an online business, chances are you have heard about Google AdWords. If you aren't familiar with it though, it's probably better that you keep reading. AdWords (pronounced ah DAYs) is a pay-per-click system that allows online businesses to bid on specific keywords and then on related sites for ad space. AdSense is basically a system that allows website owners and publishers to sell ad space on their websites to businesses who offer the products and services they're promoting.
The best way to get started with AdWords is by choosing your niche.
You'll want to do some research on how much money your niche is making online so you know what kind of competition you'll face. Once you've identified your niche, start building a website that highlights your chosen keyword. A great way to do this is by including a button with each page that will take the reader straight to your chosen keyword. As a result, when someone clicks on your AdWords link, they will see the words and pictures associated with your chosen keyword.
Once you have built a site that offers these keywords, it's time to place Google AdWords campaigns on the site. In general, each campaign consists of three parts: the pay-per-click portion, the publisher section, and the website owner section. Your chosen keywords should always be placed first in your pay-per-click advertisement. For example, if you promote your catering business as "Catering London", then you'd place the relevant words and images first in your advertisements. This ensures that the person reading the ad actually finds it useful.
Next, you'll place relevant advertisements on the rest of your web pages.
This can be accomplished in a number of ways, but in general, you'll just put a small ad with the keyword you're promoting at the top of the page. Typically, a larger ad will follow the first one. Within this larger ad, you'll include a description and a couple of advertisements (one in each color).
Finally, you'll create a directory of sites that are similar to yours.
This directory will be visible when someone searches for your targeted keywords. When a user types in a search term that matches one of your sites, you'll be given the option of either showing your site or not. If you choose to show your site, you can either direct them to the home page, or a page specific to your product. If you choose not to show up, then you'll still be earning some money.
To earn more money, you may want to utilize the free tools provided by Google AdWords.
These tools will help you determine the best places for your advertisements to appear and will also give you an idea of how much you'll need to invest to get traffic to those locations. Google AdWords offers a number of tools for tracking keywords, and will also offer data on click throughs. There are other programs such as Google Analytics that provide similar information. In general, these tracking tools are more beneficial to new marketers rather than the seasoned ones.
Google AdWords promo can work for both small and large businesses,
though it's certainly most successful for those with a strong web presence. As long as you can prove that your site is relevant to the keywords you're using, your ads should generate traffic. Once your site begins to bring in traffic, you'll have the chance to promote your AdWords account to other marketers. Promotional ads can be sent to websites as well as blogs and articles. The more exposure your promotional ads receive, the more money you'll make.
Promoting your Google AdWords account using Google AdWords promo means that you don't have to worry about starting your own advertising campaign. All you need to do is sign up for the program, complete any forms, and pay the fee. Once your account is open, you can begin placing ads on your site or in different locations around the web. After a few months, your ads should start to show up in various places, as well as on search results pages.
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